In this episode of Marketing Nerds, Boz Boschen, Director of Digital Media for ndp, joined me to talk about how far social advertising has come in recent years. We also discussed its evolution and how players in the advertising sphere are adapting. Marketing Nerds: New Social Advertising Opportunities | SEJ Here are some transcribed excerpts from our discussion, but be sure to listen to the podcast to hear it all! Advertising Continue reading below How Social Media Advertising Evolved In digital media, it's always interesting to see how consumer habits change over time. Looking at the pace of change, it always seems like what pops up this weekend gets popular where it's completely unexpected.
Of course, it's very difficult to look at that crystal ball and see where things will be in five or seven years. I think where we hair masking service are today is really the era of platforms, as everyone says. It's really about adjusting the ad experience to match that environment in social media. We know that users spend a huge amount of time on Facebook. It's worth noting last week that Facebook weighed in on the ad blocking discussion and said it has a view on it. Of course, in a very Facebook way, it's a very tech and tech driven solution rather than the overall ethos of a value exchange here. In order to get your social media fix, there must be ads to help support it. Advertising Continue reading below It was really interesting to see what happened. Again, I think where we are is less transactional, more relational.
Identify good content Facebook, as a publicly traded company, looks at it and says, “Here's our short-term goal. We have certain things that we must achieve with our income. Also, measuring this against how much are we going to turn off users? Do we see their time spent starting to drop because we force more ads into the experience at the expense of their overall Facebook usage? I think they're looking at all of that and trying to decide what's the right role in those kinds of headlines or what gets people engaged. They also experiment with the ad types and units they use. I think they are trying to test what is the right environment in the role of advertising. With smartphones being ubiquitous, what is the right mobile advertising experience?